Monday, August 26, 2013

Bulletin, Bulletin, We are Moving

Corporate, office or business relocation will require communication with everyone. All of your information and materials need to be moved from point A to point B. Design letters for your customers or clients, vendors and utilities.
  • Be sure to have your telephone number changed. This is especially true if you are moving to a new city. You can request a recording from the phone company that tells the caller what the new number is. Do not forget to include your fax number as well.

  • All of your marketing materials including stationary, website, and business cards need to be changed. If you are changing your email address, that should be included. Remember any online directories, brochures, print ads, media ad and online ads. It will also be time to reorder pens, notepads and other marketing pieces you may use.

  • Develop a communication plan. If you do not have a communication department, it will be necessary to carry that task or delegate the responsibility to a reliable person. The plan for communication should include phone calls to all customers, suppliers and anyone that needs to know. Inform the media of the period involved in the move before you place your order. You will not want them advertising your new location a month before you arrive.

  • Moving is a good time to update your business cards, stationery and your logo. It may cost some money but it will allow you be noticed and the new address noticed. It will be well worth the expense when your move becomes apparent with your new look.

  • You should have some type of marketing campaign in mind. What will the advantages of a new location be to your customers and clients? Will it be a more convenient location? Will parking be easier? Will it ensure better service to the customer? Whatever the high points are in your move, let your clients be aware.

  • Decide what materials you do not want to pack and transport. Recycling your paper products would be an advantage. You can also use some of the older marketing materials in other ways. Paper can be cut into scrap size pieces and used until they are gone. Be careful with your letterhead on the paper. You do not want to use it for any paper that will be outgoing.

This can be an exciting time or a potentially devastating experience if things are not organized. Keeping up with daily tasks and eventually hourly tasks will help to get your move underway and your commercial relocation the best thing you ever did. Business can increase. Employees may have a better work environment. You will be experience a win/win situation.

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